Cinnamon Art

This article is for those who order a logo and do not know how to evaluate the quality of its design. Now we will talk about the seven most common mistakes. If there are more than two of them in the finished logo, it is better to redo it all over again. Misake #1: Composition Unsuccessful compositions are visible even to non-professionals. Asymmetry, elements that are too close or too far away, and falling parts of the logo are immediately noticeable. One of the common compositional errors is the incorrect arrangement of elements. UBS company logo Mistake #2: Colors Color problems in logos arise for a variety of reasons: too much or too little contrast, saturation, or mismatched hues. The following are the main errors related to colors. Too many colors in the logo For more information about choosing colors, see the article “How to choose a logo color”. Bad color combinations When creating a logo that has several colors, it makes sense to use a color palette - this is a special scheme w...

This post is for those who choose a color for their logo and don't know where to start. We have compiled tips that practicing designers follow. There will be no recommendations "do not use red because it causes rage." Tip #1: Don't Give Color Meaning Many people think that colors have some meaning. Allegedly, green colors are suitable for eco-brands, blue for IT companies, and yellow for fast food. There is also an opinion that colors evoke emotions: green calms, and yellow amuses. In reality, everything is more boring. Color means nothing. Red is just red, not a symbol of aggression or anything else. That is why it is used by such different brands as Netflix, Marlboro and Lego. Tip #2: choose a color that is different from competitors Since the brand competes in the market with other brands, the task of the logo is to be a distinctive sign. For example, this is what the logos of most clothing brands look like. And this is what the Lacoste logo looks like. Whose logo ...