Cinnamon Art

Whether you’re outsourcing logo design to a professional or creating one yourself, you should know how to choose the font. Even if you use a large icon, the text part of your logo will play a major role, as it will spell out your company name. Choosing the right font for your new logo is imperative. It won’t only make your logo easy to read even at small sizes, but it will also convey your brand tone and values and represent you as a whole. Font Types Before narrowing down to one particular font, you should know which types of fonts exist and what they convey. Although there are many more font types, these are the five main ones: Serif fonts: These have small lines or “feet” at the end of each letter stroke and are generally considered more traditional and formal. They are often used in the logos of finance, law, and publishing companies because they are seen as reliable, traditional, and sophisticated. They convey stability and reliability and are often used in logos for established o

Logos, like everything else, have trends. It is useful to follow them so that the logo looks relevant and does not seem outdated compared to competitors. We tell you what will be fashionable in 2023. Trend 1. Gradient The gradient does not lose ground and remains fashionable for several years now. In 2023, the gradient will also be relevant, so it should be safely used in logos. The gradient is suitable for any company, especially those who seek to demonstrate modernity and manufacturability. Trend 2. Subdued colors A notable trend for 2023 is muted, dusty colors. In a year full of unpleasant events in the world, people want peace, harmony and softness, at least in color. When choosing muted colors for the logo, it is better to choose a shade that is close to natural. This color scheme is especially suitable for companies broadcasting a commitment to sustainability. Trend 3. Non-standard geometry In 2023, logos that feature geometric patterns in an unusual way will be trendy. For examp