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Showing posts from January, 2022

If your logo looks like someone else's, that's fine. 5 arguments

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Thousands of companies around the world use similar logos. But brand owners do not want their logo to look like someone else's, and they are ready to choose even an unaesthetic sign - as long as it is unique. Don't be afraid to use a logo that looks like another company's logo. 1. If the logo has a simple image, similarities with another logo cannot be avoided The number of simple figures is limited. An apple, a circle, a square, a heart, an arrow, a tick and other simple graphic signs have a recognizable shape. Despite the fact that designers try to interpret the signs in their own way, a circle drawn by five different people is still a circle. It will look like another circle - and there is nothing to worry about. The simpler the shape, the higher the chance that someone has already used it in a logo. This is fine. 2. There are thousands of companies around the world with similar logos. The Pepsi logo is similar to the Korean Air logo. The Ford logo is similar to the Carr